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  1. Home
  2. Pillai HOC Institute of Management Studies and Research (PHiMSR)
  3. LECTURE NOTES
  4. SEM 2
  5. Marketing Management
  6. Module-5 Consumer Buying Process & Organizational Buying Behaviour
 

Module-5 Consumer Buying Process & Organizational Buying Behaviour

Files
A case study of consumer buying behaviour towards selected FMC G products IJSRM.pdf (553.16 KB)
SSRN-id3520418.pdf (584.59 KB)
Consumer-Behaviour-Solved-Case-Studies-Matin-Khan.pdf (583.97 KB)
Analysis of Consumer Buying.pdf (828.58 KB)
Date
2024
Authors
Ganesh Shinde
Journal Title
Journal ISSN
Volume Title
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Abstract
Description
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URI
https://digitallibrary.mes.ac.in/handle/1/8510
Collections
Marketing Management
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