Module 01 - Introduction to Marketing Concept Evolution of Marketing from Production to Sustainability & Customer Orientation

Files
The Evolution (and Future) of Relationship Marketing.docx (2.7 MB)
MM-Module-I Case Studies.pdf (1.35 MB)
Relationship Marketing - Case Study - Starbucks.docx (16.13 KB)
Sustainable Marketing - Ref BW.docx (15.04 KB)
MM-Module-I Case Studies.pdf (1.35 MB)
Date
2024
Authors
Ganesh Shinde
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https://digitallibrary.mes.ac.in/handle/1/8041
Collections
Marketing Management