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Pillai Insitite of Management Studies and Research (PiMSR)
E-Books
MARKETING MANAGEMENT
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MARKETING MANAGEMENT
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https://digitallibrary.mes.ac.in/handle/1/7686
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Item
Marketing Management
(
Best Business Books,
2005
)
David Loudon, Robert Stevens & Bruce Wrenn
Item
Marketing Research Methods in SAS
(
SAS Institute Inc.,
2010
)
Warren F. Kuhfeld
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