LECTURE NOTES

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Module 01 - Introduction to Marketing Concept Evolution of Marketing from Production to Sustainability & Customer Orientation

( 2024) Ganesh Shinde
Module 02 - Understanding the Basics: Concept of Need, Want and Demand Concept of Product and Brand Business Environment in India Demand States & Marketing Tasks Company Orientation towards the Market Place

( 2024) Ganesh Shinde
Module 03 - Marketing Environment : Marketing Environment and Evaluation of Market Opportunities like Services, Rural & International

( 2024) Ganesh Shinde
Module 04 - Market Research & Marketing Information Systems and Demand Forecasting and Market Potential Analysis

( 2024) Ganesh Shinde
Module 7 Product Life Cycle

( 2024) Ganesh Shinde
Module-5 Consumer Buying Process & Organizational Buying Behaviour

( 2024) Ganesh Shinde