LECTURE NOTES

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Elective- 1 FINANCE

( 2024) Dr.Govind Shinde
Managerial Economics

( 2024-11-28)
Module 01 - Introduction to Marketing Concept Evolution of Marketing from Production to Sustainability & Customer Orientation

( 2024) Ganesh Shinde
Module 02 - Understanding the Basics: Concept of Need, Want and Demand Concept of Product and Brand Business Environment in India Demand States & Marketing Tasks Company Orientation towards the Market Place

( 2024) Ganesh Shinde
Module 03 - Marketing Environment : Marketing Environment and Evaluation of Market Opportunities like Services, Rural & International

( 2024) Ganesh Shinde
Module 04 - Market Research & Marketing Information Systems and Demand Forecasting and Market Potential Analysis

( 2024) Ganesh Shinde
Module 7 Product Life Cycle

( 2024) Ganesh Shinde
Module-5 Consumer Buying Process & Organizational Buying Behaviour

( 2024) Ganesh Shinde
Session 1. International Business

( 2024-08-29) Dr. Ketan Vira Sir
Session 1. Strategic Management

( 2024-08-29) Dr. Ketan Vira Sir
Session 2. Around The World for International Business

( 2024-08-29) Dr. Ketan Vira Sir
Session 2. Strategic Management Process: Vision, Mission, Goal, Philosophy, Policies

( 2024-08-29)
Session 3. International Business.....Why ?

( 2024-08-29) Dr. Ketan Vira Sir
Session 3. Opening Case- Volkswagen AG

( 2024-08-29) Dr. Ketan Vira Sir
Session 4. International Business- Pestel analysis

( 2024-08-29) Dr. Ketan Vira Sir
Session 4. Porter’s Generic Strategies

( 2024-08-29) Dr. Ketan Vira Sir
Session 5-A. Ithaca Beer Company- Applied Case

( 2024-08-29) Dr.Ketan Vira Sir
Session 5. Mckinsey’s 7 S Model

( 2024-08-29) Dr. Ketan Vira Sir
Session 5. Porter’s National Competitive Advantage Theory

( 2024-08-29) Dr. Ketan Vira Sir
Session 6. Country Risk Analysis- Types of Risks Measuring IB Risks Managing Risks in IB

( 2024-08-29) Dr. Ketan Vira Sir